Social Media Executive

Social Media Executive

Cpl Marketing are recruiting for an experienced Social Media executive for an Irish Beauty and cosmetics brand on a permanent contract in Meath. The ideal candidate will be creative, detail-oriented, and have a deep understanding of beauty trends and social media platforms, particularly Instagram and TikTok. They will be responsible for producing engaging, high-quality content and will play an integral role in growing and interacting with their online community.

Responsibilities:

·      Oversee day-to-day social media production, including static images, short-form content, and long-form videos. Manage the entire content creation process from script/storyboard development to filming, photography, and editing, ensuring content aligns with brand tone of voice and brand pillars.

·      Collaborate with the Social Media Manager to plan and execute content that supports key marketing initiatives and aligns with the company’s strategic goals.

·      Stay informed of industry trends, emerging influencers, and new platforms to continually refine and evolve the social media strategy.

·      Assist in the analysis and reporting of social media campaign performance, providing insights and recommendations to improve future initiatives.

·      Maintain an up-to-date social content calendar in line with the broader business and marketing calendar.

·      Actively engage with the online community, responding to comments, questions, and feedback promptly while fostering positive relationships with followers and influencers.

·      Participate in TikTok and Instagram live events to drive engagement and awareness.

·      Work closely with the Social Media Manager to develop content briefs for influencer partnerships, talent agencies, and user-generated content (UGC) creators.

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About you:

·      A Bachelor’s degree in Marketing, New Media, or a relevant field.

·      Strong content creation and editing skills with proficiency in tools such as InShot, CapCut, Adobe Photoshop, and Adobe Premiere Pro.

·      Confident and comfortable presenting on camera.

·      Creative mindset with a passion for beauty and cosmetics.

·      Excellent communication, copywriting, and interpersonal skills.

·      Ability to thrive in fast-paced environments and stay on top of emerging social media trends.

·      Exceptional organisational skills and attention to detail.

·      Experience with various social platforms, including Instagram, TikTok, LinkedIn, and Pinterest.

·      Flexibility in working hours, including availability during evenings or weekends, as needed for community engagement and live events.

For further information please contact Keely Parsons at [email protected] or call 018955779