Brand Marketing Manager

Overview:

Our client is seeking an experienced and creative Brand Marketing Manager to lead the strategic growth of their innovative brands. This is an exciting opportunity for a passionate and results-driven marketer to join a progressive team, working on high-profile brands within the decorative paints and retail sectors.

If you have a strong track record in brand marketing, thrive in a dynamic environment, and enjoy leading a creative team, this role could be your next challenge.

Key Responsibilities:

Strategic Planning:

• Collaborate with the Head of Marketing to develop and implement comprehensive marketing strategies aligned with business goals.

Team Leadership:

• Manage and mentor a Brand Marketing Team of three, fostering growth and collaboration.

Brand Management:

• Act as a brand guardian for 3 different brands, shaping marketing identity and storytelling to promote brand differentiation.
• Provide marketing support for the overall corporate brand.

Campaign Management:

• Plan and execute multi-channel marketing campaigns, including TV, Radio, OOH, Digital (Social Media), PR, POS, and in-store displays.
• Drive storytelling and promotional activities tailored to B2C and B2B audiences, measuring campaign effectiveness and ROI.

Research & Analysis:

• Conduct market research and competitor benchmarking to inform marketing strategies.
• Collaborate with the Digital Marketing Team to measure and adapt campaigns based on performance data.

Financial Oversight:

• Manage the marketing budget, ensuring optimal allocation of resources to maximize ROI.

Partnerships & Collaboration:

• Build and maintain relationships with internal teams and external agencies to deliver effective campaigns.

Project Management:

• Support strategic projects with clear critical paths and key milestones to ensure success.

B-Corp Integration:

• Embed B-Corp principles, fostering a culture of diversity, inclusion, and sustainability within the organization.

Role Requirements:

• Bachelor’s Degree in Marketing, Business, or a related field (additional qualifications such as a Master’s or Diploma are advantageous).
• 5-8 years’ experience in marketing, preferably in a management role.
• Proven ability to develop and execute brand strategies that drive growth and market share.
• Strong organizational and time-management skills, managing multiple campaigns simultaneously.
• Experience managing external agencies and cross-functional collaboration.
• Excellent communication, interpersonal, and project management skills.
• Creative thinking with the ability to adapt to market changes.
• Analytical skills to extract insights from research and campaign results.

What's on Offer:

• Hybrid Work Model: Flexibility with remote working up to two days per week.
• Growth Opportunities: Join a forward-thinking team with real responsibility and creative freedom.
• Collaborative Culture: A supportive, inclusive environment that values diversity and innovation.
• Exciting Projects: Opportunity to work on market-leading brands and impactful campaigns.
• Travel Opportunities: Occasional international travel (2–3 times annually).

Get in Touch:

If you'd like to hear more about this role, either apply directly here or send a copy of your CV to [email protected]

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