Senior Customer Marketing Manager

Cpl are delighted to be working with Global FMCG company who are seeking an experienced Senior Customer Marketing Manager for a Permanent contract in Dublin. This role will strategically sit as the connection point between the Brand and Commercial teams to align customer marketing strategy and implementation with the sectors business ambition. In this role, you will operate at senior level within the Customer Marketing team and take care of shaping and delivering the sectors strategy into execution across all key Omni-channel touchpoints (In-store and On-line). This role will be focused on Beer Brands*

Key Responsibilities:

Shape and develop the Retail Beer Omni-channel activation strategy across the IOI.
Lead the Beer Omni-channel activation planning process, working with shopper/brand/category/customer leads and Digital to align Beer activation with voice of the customer and business objectives.
Deliver exceptional category and brand activation plans within Beer with customer activation managers to deliver the Triple Win with agility and expertise.

· Lead and proactively input into all key Beer (Market Business plan meetings) MBP’s /OKRs, bringing expertise and insights across the Beer category/customer/channel.

Deliver and own Beer innovations launches/process into the retail channel working with cross functional teams to deliver value into mother brand and in-line with business results.
Conduct annual and quarterly continuous improvement reviews on the category to identify key barriers to growth and opportunities within the category.
This person will lead the M&E/competitive analysis of the Beer category plans to strategically feed into future decision making and plans.
This person will manage and own the Beer CM A&P budget in line with business deliverables and CM strategy into execution plan.

Requirements:

Several years senior level experience in a Customer marketing or Brand/D.Comm/ Shopper marketing role
Experience building and leading successful end-to-end omni-channel customer campaigns
Strong commercial skill and analytics capability (Inc Nielsen/Kanta)
Strong knowledge of the IOI retail landscape and key players that operate within
Leadership skills & capability
Proven ability to turn insights to action.
Strong relationship building expertise (bringing stakeholders on the journey)
Solutions driven mentality with a proactive approach
Presentation story telling skills

For further information please contact Keely Parsons on 018955779 or email your CV to [email protected]

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