About the Role
The Head of Membership (HoM) reports to the Deputy Chief Executive – Foundation and is responsible for driving the Membership Strategy, overseeing the Membership team, and ensuring innovative and data-driven approaches to both recruitment and engagement. Working closely with the Membership Committee, the HoM will refine and implement the Membership Development Strategy to sustain and grow our vibrant community.
Key Responsibilities
- Membership Recruitment and Retention:
- Develop and implement promotional initiatives and campaigns.
- Represent the organization at events and networking opportunities to recruit new Members.
- Use data to drive Member engagement and retention strategies, especially for Members in their initial years.
- Team Leadership and Collaboration:
- Lead and manage a diverse team, including Membership administrators, receptionists, and engagement executives.
- Collaborate with the Marketing and Communications team to align campaigns with brand guidelines.
- Member Experience and Events:
- Ensure a professional, high-quality Member experience in the Members’ Club.
- Oversee a programme of events that reflects the diverse interests of Members.
- Market the Membership Event Programme through various media channels.
- Strategic and Operational Management:
- Regularly engage with the Membership Committee, reporting on progress against strategic goals.
- Gather and analyze data to inform decisions on Membership strategies and identify market trends.
- Build and maintain relationships with reciprocal clubs internationally and recruit new partners.
- Innovation and Development:
- Benchmark against comparable organizations to keep the Membership experience relevant and innovative.
- Provide recommendations to evolve and grow Membership offerings.
Person Specification
Experience:
- At least 5 years’ experience in developing and marketing Membership products or services.
- Proven track record in Member recruitment, retention, and relationship building.
- Experience managing and leading teams to achieve and exceed ambitious targets.
- Strong background in data analysis, insight development, and CRM usage.
Skills:
- Excellent presentation, influencing, and people management skills.
- Strong event management, organisational, and analytical capabilities.
- Proficiency in CRM systems, Microsoft Office (PowerPoint, Excel, Word), and marketing tools.
Qualifications:
- Third-level qualification in Commerce, Sales & Marketing, or a related field.
Attributes:
- Flexible, adaptable, and self-motivated with a proven track record of working independently.
- Methodical, detail-oriented, and highly organised.
- Empathetic and able to build relationships with diverse stakeholders.
- A changemaker with demonstrable contributions to organizational growth.
Get in Touch!
If you'd like to learn more about this role, simply apply here or send a copy of your CV to [email protected]
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