Our client - a well-known public sector organisation - is looking for an ambitious and passionate Marketing & Engagement Specialist to join their team. The role brings with it an opportunity to expand your marketing expertise across a variety of touchpoints and initiatives including market research, strategic campaign planning, content creation, event management, and brand building. This is a wonderful opportunity for a marketing professional who is looking to join a well-known organisation and broaden their horizons.
The Marketing & Engagement Specialist will support developing and implementing marketing and public relations activities across the organisation, reporting to the Senior Engagement and Marketing Manager. The person will be responsible for:
Market Research & Ongoing Reporting
- Conduct market research and gather insights relevant to the target segments, the sector and the broader labour market.
- Present findings to key stakeholders to feed insights and trends into future marketing activities.
- Track and report on marketing metrics and campaign performance data.
Planning & Implementation
- Support the creation of marketing and engagement plans and update them on an ongoing basis.
- Implement approved marketing & engagement campaigns across various platforms and assist in coordinating with media outlets.
- Maintain campaign schedules and timelines, supporting the coordination between HR and hiring managers.
- Liaise with the organisation’s recruitment dept. to ensure the alignment of marketing campaigns as they relate to recruitment and onboarding.
- Work with 3rd party vendors and partners such as creative and media agencies.
Content Creation
- Create and schedule engaging marketing content (website, social media, promotional materials, press releases, and others) that aligns with brand guidelines.
- Showcase the organisation’s employer value proposition, build awareness, and increase job applications through ‘thumb-stopping’ marketing content adapted to various channels.
Events & Community Engagement
- Provide operational support for events and assist in their execution.
- Deliver effective communications and engage with schools, third-level institutions, local groups and sports organisations as part of the organisation’s outreach program.
- Execute local outreach activities to engage with target audiences.
Required experience:
- Min. 2 years of experience in marketing, communications, or related field
- Strong digital marketing, including social media management, email, and content creation, website CMS management
- Excellent written and verbal communication abilities
- Strong project, time management and prioritisation skills
- Strong stakeholder management, ideally working with HR/Hiring Managers and Senior professionals.
- Design & video skills with the ability to create template-based visual assets using design and video tools, such as Canva, Veed.io, Capcut or similar
- Ability to work effectively both independently and in a team environment
- Knowledge of marketing analytics and reporting tools
- Previous experience in public sector is a plus.
Get in Touch:
If you'd like to hear more about this role, apply here or email a copy of your CV to [email protected]
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