Senior Marketing Manager

Senior Marketing Manager

Cpl Marketing are working with a Bespoke interior company who are seeking a Dynamic Senior Marketing Manager on permanent contract in Kilkenny. This person will be a natural people leader who is a highly organised and passionate marketer, dedicated to driving results. This role is responsible for managing and developing the marketing team and for the implementation of all B2B and B2C marketing, new product launches and brand development activity across the company’s portfolio of brands in Ireland, the UK  and France.

Day to day:

·      Manage and develop the marketing team with clear roles, responsibilities and KPIS

·      Develop and drive the company brand experience internally within the business and externally with target B2B and B2C customers.

·      Conduct market research to understand the competitive landscape, customer needs, and emerging trends, gathering insights to support data-driven marketing strategies.

·      Create category leading marketing and sales support material for the UK, Ireland, and France including, in store online , videos, packaging, brochures, advertising, sales packs, in store POS and pitch presentations.

·      Collaborate with sales teams to align marketing efforts with sales goals and ensure a consistent message across all channels.

·      Work closely with NPI and Sales to launch any new products, upgrades and brands across all channels.

·      Manage the marketing budget

Requirements

·      Bachelor’s or master’s degree in marketing

·      7+ years team management/People Management experience within a fast-paced environment.

·      Marketing experience within a similar industry such as Home, Construction, Retail, FMCG, Manufacturing- Desirable

·      Proven experience managing and motivating a goal driven team

·      Entrepreneurial mindset with the ability to spot original branding opportunities

·      Strong project management skills including prioritisation, conceptualisation, planning resources , managing deadlines and objectives and delivering recommendations

·      Proven ability in developing and implementing strategic marketing plans on time and within budget

·      Ability to work within tight deadlines, adjust to changes in priorities and balance short term needs with long term strategic priorities

·      Willing to travel to UK and relevant international trade fairs within Europe on a quarterly basis (approx. 3 times a year)

For further information please contact Keely Parsons on [email protected] or call 01 895 5779

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