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A Strategic Wellness Programme to Increase Engagement

Man attending a virtual meeting on a computer screen

​A leading tourism organisation in Ireland engaged with Future of Work Institute the design and delivery of their 3 year employee wellness strategy as a key enabler for engagement. This was during a particularly challenging time during the pandemic and the organisation wanted to ensure employees were not only aware of the services and activities available to them but that they also felt the organisation genuinely cared about their health and wellbeing. The previous programme lacked structure, cohesive design and was delivered by multiple suppliers with very little alignment resulting in confusion and poor participation. 

Our Approach 

  • Facilitation of a number of focus group sessions and information gathering using our bespoke Wellness Diagnostic Tool and framework to understand the key areas in the workplace that were impacting employee wellbeing as well as initiatives that would enhance their wellbeing.

  • We co-created a wellness calendar of events including a-typical wellness activities beyond the traditional yoga, mindfulness and exercise classes. We created experiential events under the guise of wellness that were aligned to the employees values, purpose and interests.

  • Co-creation of a tailored Wellness Brand for the programme and 5 key pillars for each area of wellness that were meaningful to the employees, the organisations purpose and strategic direction.

Outputs included

Outputs included

  • Development of the wellness story, brand name, pillar names, activities, videos and assets to house on their intranet

  • Launch event coordinated by Future of Work Institute team and their SLT, HR and Internal Communications team

  • Annual measurement and reviewed of the programme and design of a continuous improvement plan to continue to keep employees engaged and attendance high.

  • Management of their end to end wellness programme, managing engagement, communication, activities and key internal and external stakeholders to ensure the full programme knits together

This resulted in a 65% increase in attendance and engagement following the launch of the programme.