Demand Generation Manager

Demand Generation Manager

Cpl Marketing Recruitment are seeking a results-driven Demand Generation Manager to join a Software Development company on a Permanent contract in Wexford. The successful candidate will manage all demand generation efforts for the company to ensure a solid pipeline of new revenue opportunities are delivered to support the achievement of company revenue targets.

The role 

·      Develop and refine companies’ data driven demand generation strategy including full funnel, omnichannel campaign development, and execution for net new customers.

·      Build an end-to-end view of demand generation, ensuring we deliver the right mix of programs throughout the funnel to meet awareness, engagement, pipeline, revenue and expansion goals.

·      Use data driven insights to optimise campaigns and channel mix and measure performance to meet pipeline, revenue and ROI targets.

·      Work closely with the Sales team to ensure tight alignment on target accounts, lead and pipeline quality and measurable outcomes.

·      Develop and implement strategies to maximise potential for pipeline growth from events including conferences, roundtables, webinars, and bespoke hosted events.

·      Drive high value content strategy to support demand generation campaigns including thought leadership, market reports and video content working with internal and external stakeholders for delivery.

·      Segmented campaigns to communicate value proposition for each product to key ICP personas.

What will you bring to this role?

·      5+ years’ experience in a data driven marketing acquisition role preferably marketing to SaaS enterprise and mid-market targets.

·      Experience managing a multichannel strategy to drive demand generation activity resulting in pipeline generation.

·      Data driven with a focus on measurable results. Data fluency, with the capabilities to dive into the metrics.

·      Demonstrated ability to deliver highly engaging and creative campaigns.

·      Knowledge of ABM and successful implementation.

·      Skills in building and segmenting audiences using account and persona based information to deliver highly relevant and intelligent marketing programs.

·      Proficient in relevant MarTech stacks such as HubSpot, Pardot, Salesforce, GA, Vidyard etc.

Apply today for more information! Call me on 018955779 or email your CV to keely.parsons@cpl.ie  

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