Our client, a trailblazer in the beauty and cosmetics industry, is seeking a passionate and experienced Marketing Manager to lead their brand initiatives and campaigns. With a focus on empowering individuals and celebrating self-expression, this company’s portfolio includes a diverse range of high-performance beauty solutions, from cosmetics to tanning, nails, and lashes.
As the Marketing Manager, you will play a pivotal role in shaping the brand's identity, driving multi-channel campaigns, and leading a talented team to deliver innovative and impactful marketing strategies.
Key Responsibilities:
- Develop and execute marketing strategies to increase brand awareness, customer engagement, and sales growth.
- Plan and deliver multi-channel campaigns, including digital, influencer collaborations, retail partnerships, and experiential activations.
- Manage and nurture relationships with stakeholders such as retailers, influencers, PR agencies, and brand partners.
- Lead and inspire a team of marketing professionals, ensuring alignment with company objectives.
- Oversee content creation with a focus on brand consistency, creativity, and innovation.
- Analyze campaign performance, track KPIs, and leverage consumer insights to optimize marketing strategies.
- Collaborate with Sales, Buying, Design, and Brand teams to ensure cohesive messaging across all platforms.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Oversee advertising campaigns, promotions, and product launches to maximize brand visibility and market impact.
- Monitor and evaluate market trends, consumer preferences, and industry standards to adapt strategies for long-term success.
- Manage budgets, reporting, and performance tracking to ensure commercial viability.
About You:
- Proven experience as a Marketing Manager, ideally in beauty, cosmetics, tanning, or a lifestyle brand.
- A creative thinker with strong analytical skills and a data-driven approach to decision-making.
- Excellent leadership and team management abilities.
- Demonstrated expertise in multi-channel marketing, influencer collaborations, and brand-building campaigns.
- Proficiency in analyzing market trends, consumer behavior, and campaign performance metrics.
- Exceptional communication and organizational skills, with a proven ability to manage multiple projects.
- Experience with content creation and a keen eye for design and branding.
Why Join?
- Be part of a globally loved beauty brand that values innovation, inclusivity, and empowerment.
- Lead impactful campaigns and make a tangible difference in the brand’s growth.
- Enjoy a collaborative and supportive work culture with a team of passionate professionals.
If you’re a marketing leader who thrives in a fast-paced, creative environment and is ready to shape the future of a renowned beauty brand, we’d love to hear from you! Simply apply here or send a copy of your CV to [email protected]
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