Cpl Marketing are recruiting for a Marketing Manager to join a financial services client on a permanent contract in South Dublin. You will be responsible for the local marketing and the digital lead generation strategy. Your ultimate goal is to build local brand awareness, drive sales online and bring traffic to their website.
Responsibilities
· Define the local digital marketing strategy to help achieve the company’s growth plans.
· Drive the strategy and the optimisation of lead/sales generation activity that will increase both online sales and assisted sales through the local branches.
· Work with global Marketing and local management team to identify trends and themes of interest to various audience and develop content plans.
· Manage the marketing budget and ensure spend is tracked back to impact and performance.
· Monitor and measure the performance of the websites and campaigns.
· Adapt global content (both online and offline) generate, write, and package local content, tailored to various audiences.
· Act as the brand guardian and champion ensuring the correct application and interpretation of the corporate brand locally.
· Manage and supervise the organisation of events.
Requirements
· Degree in Marketing or related discipline
· 5+ years of professional experience within similar Marketing role
· Experienced in digital and performance marketing.
· Ability to work autonomously at pace and be incredibly self-driven.
For further information please email [email protected]
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