CRM & Email Marketing Specialist

Cpl are delighted to be working with an Irish retail company who are seeking a results-driven CRM & Email Marketing Specialist on a Permanent contract in North Dublin. You will be responsible for enhancing customer relationships, optimising lifecycle marketing, and driving awareness, engagement, and sales through email and paid social media channels.

Day to day:

CRM Management: Manage and maintain the CRM system while creating and executing a segmentation strategy
Email Marketing: Plan, execute and optimise email marketing campaigns and automations in line with seasonal strategies and promotional periods
Ownership Of Email Calendar: Ensure all campaigns are strategically scheduled and aligned with wider marketing initiatives
Paid Social Media Marketing: Develop and execute paid social media strategies across platforms like Facebook, Instagram, and TikTok to drive traffic, sales, and engagement
Content Creation: Develop high-quality marketing assets to support campaigns
Channel Analysis: Monitor and analyse all CRM and email activity, in addition to relevant KPIs, to ensure best in class performance and improve effectiveness of the channel
Reporting: Track and report on performance of all CRM, Email and Paid Social campaigns with recommendations for ongoing optimisations
Cross-Functional Collaboration: Work with the commercial teams to identify key marketing communications via our Email Marketing and Paid Social channels.

Requirements:

Bachelor's degree in Digital Marketing, eCommerce, or a related field is preferred
Certifications in CRM or marketing automation platforms advantageous
Proven experience in CRM management and Email Marketing, ideally within the retail industry
Proficiency in email marketing platforms, experience with Klaviyo desirable
Strong understanding of segmentation, personalisation, and automation workflows
Analytical mindset with experience in data analysis and reporting using tools like Google Analytics or similar
Excellent copywriting skills and attention to detail
Basic HTML/CSS knowledge for email template customisation
Strong written and verbal communication skills

For further information please contact Keely Parsons on [email protected] or call 01 895 5779

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