Reporting to: Marketing Associate Director
Cpl is an equal opportunities employer and welcomes applicants from all backgrounds. We recognise that a diverse and inclusive workplace will better our relationships and services with our clients, our candidates, our communities, and one another. Be You, Be Kind, Be Proud
Role Background & Purpose:
Cpl is hiring for a Demand Gen Manager to join our growing Group marketing team. Reporting to the Marketing Associate Director, the successful applicant will have the opportunity to showcase and develop their skillset within a dynamic, fast paced environment. The Demand Gen Manager is responsible for developing and executing multi-channel marketing campaigns to drive lead generation, customer acquisition, and revenue growth. This role focuses on optimising marketing funnels, leveraging digital and inbound marketing strategies, and collaborating closely with sales teams to create and nurture high-quality leads.
Responsibilities:
• Develop and implement demand generation strategies to drive awareness, engagement, and convert high-value B2B leads.
• Expand and optimise nurture campaigns to engage prospects at different stages of the buying journey
• Leverage audience segmentation and intent data to tailor outreach and improve conversion rates
• Define campaign objectives, KPIs, and audience segments to align with Cpl’s growth goals
• Work closely with content and design teams to develop compelling assets that align with campaign messaging and audience needs
• Plan, execute, and optimise integrated marketing campaigns, including email marketing, paid media (PPC, social ads, display ads), SEO, content marketing, webinars, and events.
• Ensure CRM data is leveraged effectively to nurture leads and drive pipeline growth
• Oversee list segmentation, data hygiene, and enrichment processes to optimise campaign performance
• Manage marketing automation tools (e.g., Salesforce, Force24) to nurture leads through the funnel.
• Analyse campaign performance and report on key metrics to refine strategies and maximise ROI.
• Collaborate with sales teams to align marketing efforts with lead generation and pipeline goals.
• Work with internal teams to ensure accurate data visualisation and actionable insights from marketing campaigns
• Generate reports on lead quality, conversion rates, and ROI to guide decision-making
• Monitor market trends, competitors, and customer behaviour to refine campaign strategies.
Experience & Attributes:
Requirements
• Experience in B2B, or a high-growth industry
• 3-5+ years of experience in demand generation, growth marketing, or digital marketing.
• Education: Bachelor’s degree in Marketing, Digital marketing, Business, Communications, or a related field.
• Strong understanding of lead generation tactics, inbound marketing, and marketing automation.
• Strong understanding of audience segmentation, lead scoring, and data-driven campaign execution
• Ability to translate data insights into campaign refinements and business recommendations
• Analytical mindset with experience in performance tracking, optimisation, and data-driven decision-making
• Strong analytical skills with experience measuring campaign performance and optimizing based on data.
• Expertise in digital marketing channels including PPC, SEO, email marketing and social media
• Experience with CRM and marketing automation platforms such as Salesforce, Force24 /Hubspot
• Excellent project management and collaboration skills.
• Excellent communication and cross-functional collaboration abilities
Desirable
• Experience using marketing automation tools, driving efficient campaign execution and performance tracking
• Proficiency in using marketing tracking tools such as GA4 and Google Tag Manager
• Possesses a mix of creative and analytical skills
• Prior website management and CMS experience
• Previous experience in the recruitment /Total Talent Solutions industry (not essential)
Why Join Us?
• Generous annual leave, including additional birthday and company leave days
• Half day every Friday prior to Bank Holidays
• Flexible working arrangements
• Career progression and development opportunities internally
• Grow and learn amongst a team of experienced marketing professionals
• Opportunity to work in a dynamic, fast-paced environment
• Chance to play a vital role in a growing and ambitious marketing team
Company Background:
Our vision is to be the world’s best at transforming our clients through sustainable total talent solutions. As a talent solutions business, we know that we can only achieve this by working with great people. Cpl is Ireland’s largest talent solutions provider and is a subsidiary of Outsourcing Inc, a Tokyo headquartered publicly listed organisation which operates in 39 countries, spanning 6 continents.
Cpl is headquartered in Dublin and is a global provider of talent solutions including specialist recruitment, managed services, outsourcing and strategic talent advisory services through Cpl’s Future of Work Institute. Cpl employs almost 13,000 people and have 45 office locations operating in 12 countries worldwide - including Ireland, United Kingdom, Germany, Central Eastern Europe (CEE) and the United States - and has ambitious plans to grow our international footprint even further. It is a very exciting time to join Cpl.
Cpl is committed to providing a positive employee experience for all its people where everyone can gain access to meaningful and challenging work with opportunities for growth and career progression. We recently listed 10th in the Best Places To Work in the super large category in Ireland and we are the only Talent Solutions & Recruitment provider to be placed in the Top 30. We are also recognised as one of the Best Places To Work for Women and a Great Place To Work for Health and Wellbeing.
To get a sense of what it’s like to work in Cpl check out #OneCpl, #CplGreatPlaceToWork, #CplGivingBack on social media platforms or visit our website or you can take a look at our sustainability report.
Cpl Core Competencies:
• Communicate with Impact
• Lead & Deliver Business Results
• Collaborate & Contribute to Driving our Success
• Be Client Centric & Commercially Aware
• Problem Solve & Innovate Creatively
• Continuous Development of Self & Others
Cpl Core Values
Accountability, Customer Focus, Communication, Respect, Empowerment
Contact: [email protected]
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