Off Trade Regional Sales Manager - Munster

Off Trade Regional Sales Manager - Munster

Off-Trade - Cork (Remote)

As the Regional Sales Manager for the Off-Trade channels in Munster, your primary responsibility is to lead, coach, and manage a high-performing field sales team. Your focus will be on achieving Brand, Distribution, and Visibility KPIs across various channels including Grocery Retail, Convenience, Forecourt, and Off-Licence. The role involves travel to maximize the coaching impact across the team so they must have the flexibility to spend time away from home when necessary. 

KEY RESPONSIBILITIES

• Team Management and Leadership: Demonstrate strong management, coaching, and leadership skills. Organize business priorities effectively, set high expectations, and ensure the team delivers brand standards at the point of purchase.
• Motivation and Development: Keep the field team highly motivated by developing their core competencies across Category Knowledge, Customer Knowledge, and Selling Skills. Maintain customer focus through best-in-class relationship management.
• Efficient Customer Call File Management: Manage an efficient and effective Customer Call File across the region to maximize capacity utilization.
• Business Partnership Development: Build mutually beneficial business partnerships with key retail customers and groups.
• Store Audits and Performance Measurement: Ensure accurate completion of store audits to measure individual performance and capability. Identify opportunities and set goals for personal growth.
• Human Resource Management: Accomplish regional human resource objectives by assisting in recruiting, training, coaching, and managing underperformance where necessary.
• In-Trade Time Management: Spend a minimum of 70% of your time in-trade, leading, managing, and coaching your team to achieve brand objectives and KPIs. Allocate no more than 30% of your time for team administration and meetings.
• Data-Driven Territory Development: Develop your territory through the effective use of data and insights.

KNOWLEDGE, SKILLS AND EXPERIENCE

• Understanding of the FMCG Industry preferable.
• High level of commercial awareness or experience in a sales management role
• Experience managing a team and the ability to demonstrate leadership skills.
• Strong initiative and the ability to work autonomously.
• Strong organisational skills and ability to multi-task.
• Strong communication & presentation skills.
• Ability to work in a fast-paced environment.

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