Trade Marketing Manager

Trade Marketing Manager

Cpl are delighted to be working with Irish marketing and brand management company who are seeking a passionate Trade Marketing Manager for a Permanent contract in Dublin. This is an exciting opportunity to work on a portfolio of exciting beverage and snack brands. This person will be commercially focused and understand trade marketing initiatives for the Irish & Northern Irish markets. This person will drive top of mind awareness and win the shopper at the moment of choice.

 €45,000-€55,000 salary

Key Responsibilities:

·      Be the brand guardian for the B&S (beverage and snack) portfolio, making sure all designs, principles, tone of voice and activations are a true brand fit and targeting the right audiences.

·      Manage all aspects of Trade Marketing for brands in the B&S portfolio, liaising with key stakeholders within the wider business.

·      Manage the brand budgets and delivery of all activity within the agreed budget while achieving volume targets.

·      Drive best in class execution and evaluation of trade marketing plans including distribution, visibility, trade advocacy & ROS driving initiatives.

·      Compile insightful monthly & quarterly sales & trade marketing reports, outlining progress Vs brand KPIs and Rate of Sale

·      Brief in quarterly objectives to trade teams to ensure delivery of brand KPIs. Track and monitor KPIs and create assets to assist with KPI execution.

·      Creation & management of POS, visibility tools, trade listings and consumer activations in trade

·      Where necessary, successful management of trade and consumer led events, overseeing agency management.

 Requirements:

·      2+ years trade marketing or related experience.

·      Degree in Marketing, Business or equivalent

·      An understanding and experience within the FMCG Industry desirable.

·      Commercially minded with sound budget management experience.

·      Analytical, strategic & ability to problem-solve and multitask.

·      Passionate about consumer trends and building brands in the Irish marketplace.

·      Strong communication & presentation skills.

·      Full Irish driver’s license and access to your own car.

For further information please contact Keely Parsons on 018955779 or email your CV to [email protected]